Projects

Leading a UX-driven app redesign to replace fragile custom UI with native components, creating a maintainable, cross-platform experience that aligns with the design system and improves usability on iOS and Android.

Driving £3.9M–£16.3M in estimated annual revenue through a redesigned slot booking experience that boosts conversion, clarifies delivery options, and modernises the interface across platforms.

Leading cross-functional experiments to embed A/B testing and data-driven decisions, delivering measurable results including a 33% increase in homepage add-to-cart rate and higher average checkout value.